One of the reasons why the 3 days of design event in Copenhagen is so unique and inspiring, is probably because it is the perfect example of brand experience in the interior and design industries. During three early summer days the most beautiful Copenhagen apartments and architectural spaces turn into furnished homes that inspire our imaginations about how would it be to live surrounding us with these design brands‘ creations. Coming from a branding professional background, I would definitely say, products need to be experienced to really feel the value they can bring into our lives. Being able to experience and imagine a furniture or design object in an interior space is such more powerful way than just seeing a furniture in a store.
Hay Design Exhibition at the Lindencrone Palais – historical Rococo style architecture as a backdrop to subtle modern design.
The moment I entered the backyard of the Hay Design Exhibition at the Lindencrone Palais, it felt like at the reception of a royal family. So graceful, the hosts of this event – Mette and Rolf Hay, the founders of Hay Design stood there in front of the wooden old gate of the mansion to greet the visitors and share the exhibition. The historical Rococo style architecture and probably the history of this place itself, made me feel transformed into a different world. The world where the subtle furniture found the perfect contrast in the historical architectural backdrop.
The soul of this exhibition embodies our vision for the future of design in living and work spaces. Inspired by the shifting landscape of office environments and the evolving way we work in the contemporary world, HAY has envisioned an entire universe that encompasses domestic, professional, and public spaces, unveiling a range of new products across the realms of furniture, lighting, and accessories.
The presentation features numerous flexible, open-format spaces that are suitable for different kinds of interaction, both personal and professional. This includes more formal meeting spaces, versatile hot desks, and common workspaces, as well as casual lounge areas for relaxed domestic and contract environments, which feature library shelving and comfortable zones to relax, read, or take more informal meetings.
“The spaces we have created for 3 Days of Design are about both living and working, and perhaps the divide between those two parts of our existence is not so strict today. As we look to the future of design, we should consider that a balanced lifestyle sometimes means living where we work, and working where we live.”
— Rolf Hay, HAY Co-founder and Creative Director of HAY Furniture and Lighting
Surely the contrast of Hay Furniture and the historic architecture was a photographer’s dream. Hence probably the best way to take you to this place, inspiring your own imagination, is to share with you my photography from the exhibition. I found myself wowed by some of the angles and corners of this place so that I had to stand and wait for the visitors to path to capture these. It was definitely worth it.
(c) Photography by Valerie Schoeneich. No use of images without written permission